Social media channels offer companies new ways of responding to the demands of consumers, if they make an effort to use these channels well COLLEEN GOKO and KHULEKANI MAGUBANE Published: 2012/06/26 12:53:46 PM ONLY a fifth of online conversations in today’s social media involve business, making it an underutilised tool for companies to communicate with their […]

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Taking your business social has real offline consequences that must be considered. Having said that, going social is an inevitability for every business. This cannot be delayed much longer.  And when the moment finally arrives it is worth considering the following: Going social means being available for your customer on the platform of their choosing […]

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