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Social media channels offer companies new ways of responding to the demands of consumers, if they make an effort to use these channels well

COLLEEN GOKO and KHULEKANI MAGUBANE
Published: 2012/06/26 12:53:46 PM

ONLY a fifth of online conversations in today’s social media involve business, making it an underutilised tool for companies to communicate with their clients, according to Ryan Hogarth, speaker on communication, at the recent Markex conference in Sandton, Gauteng.

Read the full Bussiness Day article here

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