The modern information age is the proverbial genie in a bottle. Once you’ve let it out there is no putting it back. On a global level, social media is playing a large role in cutting off dictators at the knees. Dictatorships are only possible when a regime controls the information. Once information is free it […]
One of the tenets of a successful social media strategy is honesty, brutal honesty. I came across this video made by Domino’s Pizza in the US. A very brave move by a corporate and one that goes some distance in making them more human and believable, another important component in social media. South Africa has […]
With local elections right around the corner, I’ve been thinking: Will Social Media be in a position to have an affect on the 2014 national South African elections? From 3 years away it may seem like a pointless question. But it’s damn interesting. Social media had a lot to do with the 2008 US Presidential […]