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Should your CEO have a Social Media Strategy?

This article on a personal social media strategy was a lightbulb moment. It is accepted that social media plays an important role in personal brand building. Critical when you are building your own business or if you are likely to be in the job market. An issue that...

Plumbing the Depths of Social

The possibilities and excitement of social media continue to amaze me. Mando Lopes is a friend of mine and a gadget freak.  He is generally the first to buy the the latest must have item.  He is also a plumber. Now plumbers have had their fair share of abuse when it...