Esmeralda Lombard asked this question on my Facebook page yesterday: Hi, I’m using Pinterest for my personal use. How will it benefit using it for a business. For example our 3 expo products? If you have a company website, why use pinterest? By some accounts Pinterest is now the worlds 3rd largest social media platform after […]

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I wrote this article for Human Capital Review where it originally appeared 2011 was a breakthrough year for social media in business.  Word spread swiftly about its rapid growth, fantastic size and global domination. This created a wave of businesses that rushed out to start up Facebook pages and open Twitter accounts.  A tally of […]

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One of the early statements about social business was “It’s not about you”.  This was in light of the fact that business that made the move to social media often did it in the same way they approached any marketing tool – advertorial, boring and trumpeting their own successes. The inevitable result of this was […]

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I watched an interview yesterday with Futurist Gerd Leonhard (@gleonard).  I’ve included the interview at the bottom of this post. He talks about the massive amount of data becoming available through the social web. Every like, tweet, share or update adds to the vast amount of data that can be mined.  In fact it has […]

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