Esmeralda Lombard asked this question on my Facebook page yesterday: Hi, I’m using Pinterest for my personal use. How will it benefit using it for a business. For example our 3 expo products? If you have a company website, why use pinterest? By some accounts Pinterest is now the worlds 3rd largest social media platform after […]

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The approach of business to social media is ever evolving as are views about strategy, planning, content. This is something I’m always thinking about.  On the 29th of February I attended a presentation by Damian Cook from E-Tourism Frontiers.  He spent a bit of time talking about how social media has changed the way travelers behave […]

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While many businesses remain resistant (or reticent) to adopting a social strategy, a number have done so and its use is beginning to mature. South African successes include Woolworths and Vodacom amongst others.  These brands have definitely got the idea that they must respond and by and large posts on their Facebook pages receive a […]

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In a blog posted on their site on 26 January, Twitter explained that as they grow and expand into new countries they are faced with freedom of expression issues unique to each country. While Twitter is incompatible with countries that outlaw any kind of speech freedom and therefore it cannot exist (at least at this […]

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The Cloud. It’s been talked about for sometime and it’s here. Not dissimilar to “The Grid” (think Tron) but unfortunately far less 3D stimulating (for now). When I first read of the concept somewhere around 2008 I thought it was a ridiculous premise given the cost and state of broadband in South Africa and I […]

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