by Ryan Hogarth | Oct 22, 2012 | Social Media
This post originally appeared in the October issue of Shop SA. It addresses small to medium businesses that have yet to take the decision to “go social”. 15 years ago a growing hype was underway about “going online”. More and more we were told that our...
by Ryan Hogarth | Sep 26, 2012 | Social Media
Over the last few months stories have appeared in the news and on blogs about the high spam and inactive followers many Twitter users have. I weighed in on this myself in a blog post back in August. The the fake and the lazy following you?. This had lead to a growing...
by Ryan Hogarth | Sep 17, 2012 | Social Media
Social media has become very important to the sales process, to building a network that will generate leads and sales. Here are a few simple basics to help in the process. Be available to your customers where they are Already 1.4 billion people are on social...
by Ryan Hogarth | Sep 12, 2012 | Social Media
LinkedIn has been referred to as Facebook for grown ups. There are over 1.6 million South Africans on the platform. Unlike Facebook or other social platforms LinkedIn is a place for professionals looking to do business with other professionals. Globally there are...
by Ryan Hogarth | Aug 21, 2012 | Social Media
Because both Facebook and Twitter keep a tally of who follows us we tend be a little preoccupied with these numbers. Add to that services like Klout and the preoccupation can easily border on the obsessive. On Saturday I read an article on Forbes called “Fakes...
by Ryan Hogarth | Aug 21, 2012 | Social Media
I was recently interviewed on 93.8 MixFM on social media and business, or Social Business. The interview was done by Michael Jackson, one of South Africa’s busiest and most successful speakers. He now runs a regular feature on MixFm called “In Conference...
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